UK Retail Market Research

Example areas:

Customer shopping patterns
Retailer/brand imagery
Mail order to consumers and to trades (e.g. plumbers, builders, electricians)
In-store fixture layout
Mechanics of queuing/paying
POS (point-of-sale) materials
Brochures and catalogues – content, layout, consumers’ usage of (at-home, online and in-store)
Interviewing managers, staff and customers – including accompanied shopping