UK Retail Market Research

 
 
 
 
 
 
 

Example areas:

  • Mail order to consumers
  • Mail order to trades (e.g. plumbers, builders, electricians)
  • In-store fixture layout
  • Mechanics of queuing/paying
  • POS (point-of-sale) materials
  • Brochures and catalogues - content, layout, consumers' usage of (at-home and in-store)
  • Interviewing managers, staff and customers - including accompanied shopping