Example areas:
- Mail order to consumers
- Mail order to trades (e.g. plumbers, builders, electricians)
- In-store fixture layout
- Mechanics of queuing/paying
- POS (point-of-sale) materials
- Brochures and catalogues - content, layout, consumers' usage of (at-home and in-store)
- Interviewing managers, staff and customers - including accompanied shopping
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