Specific methods of research undertaken:

•  Focus groups (group discussions) - face-to-face and online

•  Individual depth interviews (IDIs) - face-to-face and online

•  Online surveys - using client's own database or established panels

•  Telephone interviewing - individually controlled, not using 'faceless' call centres

•  In-store interviewing and assisted shopping (filmed where appropriate)

•  Hall tests

•  Postal surveys

•  'Qualiquant': fusion of the qualitative and quantitative methodologies - allows an all-in-one project where only time or budget for one stage