Qualitative & Quantitative Techniques

Specific methods of research undertaken:

•  Focus groups (group discussions)

•  Face-to-face individual (depth) interviews

• In-store interviewing and assisted shopping

•  Hall tests

• Telephone interviewing

•  Postal or email/internet surveys

•  'Qualiquant': fusion of the qualitative and quantitative methodologies - allows an all-in-one project where only time or budget for one stage.