UK Qualitative Market Research & Study:
Consumer Opinion Survey, Depth Interview, & Focus Groups

 
 
 
 
 
 
 

Qualitative and quantitative techniques.

Specific methods of research undertaken:

  •  Focus groups (group discussions) - face-to-face and online

  •  Individual depth interviews (IDIs) - face-to-face and online

  •  Online surveys - using client's own database or established panels

  •  Telephone interviewing - individually controlled, not using 'faceless' call centres

  •  In-store interviewing and assisted shopping (filmed where appropriate)

  •  Hall tests

  •  Postal surveys

  •  'Qualiquant': fusion of the qualitative and quantitative methodologies - allows an all-in-one project where only time or budget for one stage